Chinese giant to show a selection of games for next three years.
English soccer club announce official global healthcare product partner.
Telecommunications company acquires German rights to international basketball games.
Insurance firm enhances its partnership with Cricket Australia.
German soccer side extend with their front-of-shirt sponsor.
Delivery company expands deal to become Bundesliga side’s sleeve sponsor.
Nordic broadcaster to cover German handball league until 2023.
Welsh rugby union team reveal new away shirt sponsor.
Pay-TV broadcaster acquires rights for two international cricket matches.
Motorsport series partners with Gfinity and Codemasters for new gaming competition.
The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry.
Through interactive workshops, round table discussions, case study presentations and panel sessions, attendees will learn how successful sponsors, clubs, and international rights holders manage their brand engagement.Register interest
Fantasy sport provider appoints data company to power its soccer products.
Global brewer named official beer partner of German soccer club.
English soccer club confirm new UK betting partner.
End the week with our daily rundown of smaller sports industry deals.
Spanish soccer league continues its global expansion strategy.
German defender follows Juan Mata’s example with salary pledge.