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SportsPro SmartSeries

SmartSeries is a new venture looking at where the sports industry is going next, drawing on ideas and insights from experts, innovators and thinkers across a broad spectrum of industries and sectors - from emerging technology, data and media, to architecture, sustainable innovation, startups and eSports.

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SportsPro Magazine

Having evolved from the acclaimed BusinessF1 sports magazine in March 2008, SportsPro has become the most highly respected B2B magazine for the finance, business and sponsorship industry behind the world's major sports.

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Editor's picks

Aston Villa, Fanatics and Luke 1977: A glimpse into the future of kit deals?

Aston Villa, Fanatics and Luke 1977: A glimpse into the future of kit deals?

Last week, English soccer club Aston Villa became the first side in England to adopt a vertical ecommerce model when they announced a three-way kit partnership with Fanatics and Luke 1977. SportsPro looks at the story behind the deal, and how it could revolutionise soccer’s traditional approach to kit production.

Peter Hutton on the Olympics, the age of Discovery at Eurosport and sport’s digital future

He's bound for PyeongChang (and has been linked with a move elsewhere) but before heading to South Korea, Eurosport chief executive Peter Hutton was able to join SportsPro editor Eoin Connolly to discuss the channel's Olympic debut, the change in culture wrought by Discovery, and the digital future of sport broadcasting and core tenets of storytelling that will thrive in it.

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